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50 Mobile App Development Tips For Acquisition, Retention, and Everything in...
As of July 2015, there are over 1.5 million apps in the App Store and 1.6 million apps in the Google Play Store. It’s more important than ever to stand out from the crowd. To be talked about. To be...
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Trunk Club Increased Mobile App Conversions 43% By Adding This Step
The digital shopping revolution isn’t just around the corner; it’s here. Just ask Trunk Club, an innovative retailer putting a personal, human twist on the digital shopping experience. At Trunk Club,...
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Optimizely Now Available Via Twitter Fabric
As more and more of our time is spent on mobile devices, apps have become the frontline for consumer engagement. Americans, for example, spend more than 60% of their online time in mobile apps,...
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The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff
This post was written by Audrey An and Alexa Roman from Carbon Five. Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to...
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9 E-commerce Best Practices to Stand Out From a Saturated Market
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more...
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Lessons in Mobile Strategy from the Director of Mobile at Fareportal
Earlier this year we hosted an Ask Me Anything with the Director of Mobile at Fareportal, a global technology company that powers travel agencies like CheapOAir and OneTravel. Raman Bhatia is...
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How to Optimize a Mobile Landing Page that Converts
Have you ever needed to ‘pinch and zoom’ to resize content while doing some online browsing on your phone? It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a...
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Introducing Optimizely X Mobile
Customers have come to expect consistent experiences and positive interactions with a brand’s content no matter where they access it. Nearly every consumer now owns a smartphone, and most start a task...
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Just 26 Days of Holiday Shopping Places Increased Emphasis on Conversion
Halloween may be the holiday in our collective sights, but with Thanksgiving coming so late this year, Black Friday officially kicks off buying season buying on November 29th. And, that is something we...
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3 Tips on Mastering Mobile App A/B Testing
A/B testing has long been a critical driver of growth on the web, but its role in mobile app development is still beginning to take shape. It has been less than a decade since Apple first introduced us...
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